Note that fans can embed and share this player, and we can monitor their sharing activities (and reward w/ contests for fans who share the most widgets, etc).
Also note that this player can stream audio and video, display slideshows of images we supply or images on Flickr, and we can use the bottom right hand link for anything we want.
Final note - Blogger seems to have trouble handling the video stream. If you have trouble getting it to work, check this link for a better example - http://www.ilovemetric.com/
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